Webinar funnels are fun for me. I enjoy mowing too, but I am lucky because my mowing machine is a bad boy piece of equipment.
Before I start mowing I secure the dogs inside the house and make sure our son isn’t going to being stepping outside whilst I am mowing. I then pump up the tyres and wheel out the ride-on mower. It has 38 inches of grass slashing frenzy underneath the frame. I love that bad boy. I pop in my headphones and listen to podcasts or an audiobook while I drive around and around and around mowing our back and front yards.
Sometimes before I start mowing I need to fill up the tank. I use the blue funnel shown in the video below to make sure that nothing gets spilt. Just like a funnel helps me avoid making a mess with the mower, a clever webinar presenter will use a funnel to maximise the number of potential attendees that are attracted down the funnel towards the objective of the webinar.
A webinar funnel is the process of attracting potential webinar participants, inviting them to attend your webinar and then leading them through a process (or funnel) towards your webinar objective. Your objective might be as simple as providing valuable training to them or it might be supplemented by a desire to move them forward onto more training or towards purchasing a product.
There are 3 sequenced parts to the webinar funnel and they are all critically important. They are:
1. Before the webinar
Presenting a webinar without any participants is a very lonely place. The focus of the webinar funnel before the webinar is all about identifying traffic sources so that potential participants know about your webinar, securing registrations and sending out reminders to maximise your attendance numbers.
2. During the webinar
To maximise the success of your webinar funnel during the webinar you want to keep your participants interested and engaged. Provide them with lots of value in your teaching then give them a clear call to action so that they continue down your funnel.
3. After the webinar
After the funnel use thank you emails and other follow-up emails to continue your webinar registrants down the webinar funnel whether they attended the webinar or not.
What are my recommended resources about webinar funnels?
If you want to dive down deep about webinar funnels I recommend the following resources.
- The Beginner’s Guide to Planning a Webinar by Jon Schumacher – In this article Jon describes all the major decisions that need to be made to produce an effective webinar, including those items related to optimising your webinar funnels. See it here.
- The Perfect Webinar Funnel by Digital Marketer – This easy-to-read article contains several great ideas about how to implement very effective webinar funnels. Read it here.
- Webinar Marketing Funnel System by Lead Pages – This 10 video series + much more has a regular price tag of $297 but you can get it for free by clicking here.
How do I learn more about webinars?
Do you want to learn more about webinars? A good starting point is to review the Webinar Platforms Guide I have designed for my site visitors. It describes the pros and cons of the four different types of webinar platforms. The Webinar Platforms Guide is free and can be downloaded here.
What would you like to know about webinar funnels?
Ask any questions you like about webinar funnels by clicking here to visit the YouTube video comments. Ask your question and I will answer it. If I don’t know the answer I will go searching for one for you.
Beginners Guide to Live Streaming
Enter your details to get your copy and receive future training updates. Discover the difference between webinars and new options, such as Blab. Unsubscribe at any time.